Surveys are wonderful things. Just when you think you have a good handle on the who, when, where and why, a survey will generate results that challenge those ideas.
Take for example the recent travel interests survey that Women Traveling Together sent to 7000 women in April 2006. My first surprise was how many responses we got. The experts say you’re doing “good” if you can get a 5% response rate. Well, we did far better than that, coming in at almost 9%, (representing the opinions of over 600 women).
We will, of course, use the survey results to develop our tour schedule but some surprising tid-bits concerning the “who, when, where and why” of women’s travel preferences were also revealed. The survey results showed…
Who Women Travel With…
- Finding a travel partner is tough. More than 65% of women said that they were having a hard time finding someone to travel with.
- …But when they do travel, they like to travel with the girls! Most either traveled with a girlfriend or alone, but in either case went with a women’s group.
When Women Travel…
- Women will travel whatever time of year they can! 45% of the women said anytime is a good time to travel.
- Women are “travel crazy.” Over 40% of the women surveyed had taken 4 or more trips in the past 18 months.
Where Women Travel
- Women like new destinations. 65% of the women responding said they’d rather go to new places, than return to places they’d been.
- Alaska here we come! Alaska was the top U.S. destination by a landslide.
- Italy, Italy, and Italy. The overwhelming first choice for Europe was Italy.
Why Women Travel…
- The beauty of Mother Earth is why women travel. The top reason to take a trip-no matter where the destination was to see the natural beauty the destination has to offer.
- Cost is secondary. When choosing to travel, women think about where they want to go first, and then think about the money and who they’ll travel with.
How Women Like to Travel…
- By land if you please. An overwhelming majority preferred a land tour to a cruise.
Debra Asberry was first bitten by the travel bug at age 11 during a visit to Yellowstone. As an adult, she wanted to travel more but often found that friends, family or her husband couldn’t or wouldn’t go on the trips she wanted. Not wanting to travel alone, in 1997 she founded Women Traveling Together which today offers over 30 tours a year for women. For travel tips and more about Debra and Women Traveling Together visit http://www.women-traveling.com
Tags: Preferences, Survey, travel, Travel Trends, WomenPreferences, Survey, travel, Travel Trends, WomenShare This
I recently received an email from a traveler considering two tours to Copper Canyon, Mexico. She indicated Tour B was less expensive than Tour A and therefore was the better deal. When I looked at two itineraries she was referring to, my initial reaction was: “She’s right.” But then I read a closer. Here were some of the differences:
- Tour A’s average group size was 15. For Tour B, the average group size was 38-44 people. In addition, Tour B was open to men as well as women meaning the travelers will mostly be couples (which is fine–if you are a “couple”).
- Tour A had one Tour Leader for 15 individuals; Tour B had one guide for 40+ people.
- Tour A guaranteed a roomshare (and therefore lower room cost) if you wanted one. For Tour B, you had to pay for a single room if you didn’t have a travel companion.
- Tour A offered 4 days on the train. Most of Tour’s B was by bus.
- While Tour A and B overlapped one hotel, closer inspection revealed Tour B was using lesser quality hotels elsewhere.
- A closer look at itineraries showed fewer included activities and meals on Tour B.
- While Tour A’s itinerary allowed for some free time, Tour B had several mornings of free time with no planned activitiesmeaning you would have to entertain yourself.
- Finally, while Tour B advertised cost was lower, reading the fine print revealed government fees and taxes were not included, making the advertised cost less than the actual cost.
It took a lot of close reading of the itinerary and the terms and conditions to dig out all of this information. In fact, some of the information was buried pretty far down in the fine print, where most people would not even take the time to read. Bottom line: when you compare similar tours offered by two different companies-there is always a reason for the price differential.
Consider the Intangibles
When selecting one tour over another, know what you are getting for your money-not just in activities and meals, but also the intangibles. Consider the value of traveling with a small group verses a large group, going with all women instead of a mixed gender group and having a guaranteed roommate if you want one. Doing this, you will find that what a company charges for their tour is reflective of what you are receiving.
Debra Asberry was first bitten by the travel bug at age 11 during a visit to Yellowstone. As an adult, she wanted to travel more but often found that friends, family or her husband couldn’t or wouldn’t go on the trips she wanted. Not wanting to travel alone, in 1997 she founded Women Traveling Together which today offers over 30 tours a year for women. For travel tips and more about Debra and Women Traveling Together visit http://www.women-traveling.com
Tags: Comparision Shopping, Package Tours, travel, WomenComparision Shopping, Package Tours, travel, WomenShare This